Hanging above the counter was a black tee shirt with a portrait of Che Guevara and the inscription: ‚Rage Against the Machine‘. On the piece of cardboard under the tee shirt it said: ‚Bestseller of the month!‘ There was nothing surprising about that — Tatarsky knew very well (he had even written about it in one of his concepts) that in the area of radical youth culture nothing sells as well as well-packaged and politically correct rebellion against a world that is ruled by political correctness and in which everything is packaged to be sold.

—Victor Pelevin, Babylon, (Great Britain: Faber and Faber Limited, 2000), 72.