2020, memes

BBC:

A billionaire paying for memes could deter young people from voting for him, of course. But even if they don’t vote for Mr Bloomberg maybe their parents or grandparents will vote for him if the Gen Z-er who saw this content tell the oldies they thought it was cool.

By using self-deprecating humour and leaning into his billionaire status, he is positioning himself as the only person who can beat Donald Trump.

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